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Do you know that making content material – on this case music – is just about free? Going to the studio is mainly free, shopping for any gear or software program is mainly free, mixing and mastering is mainly free, it is all low-cost as hell! Who knew! Or no less than that is what Spotify CE Daniel Ek thinks.
In a single tweet, Ek shared that he believes the price of “creating content material” is “near zero” lately. Which is unsuitable on a number of ranges, firstly being that music (podcasts, movies, and so on.) should not be considered as “content material.” It is one thing individuals really labored on. Second, making DIY music could be cheaper relying on the way you go about it, however saying the price is near zero is insanely out of contact – doubly so for a man who runs a platform that makes its cash by basically asking the majority of its artists to work for close to free, if not free.
The remainder of the tweet is simply “good man on the Web” phrases strung into sentences.
“Right this moment, with the price of creating content material being near zero, individuals can share an unimaginable quantity of content material,” stated Ek. “This has sparked my curiosity in regards to the idea of lengthy shelf life versus brief shelf life. Whereas a lot of what we see and listen to shortly turns into out of date, there are timeless concepts and even items of music that may stay related for many years and even centuries.
“For instance, we’re witnessing a resurgence of Stoicism, with a lot of Marcus Aurelius’s insights nonetheless resonating 1000’s of years later. This makes me marvel: what are essentially the most unintuitive, but enduring concepts that aren’t continuously mentioned immediately however may need a protracted shelf life? Additionally, what are we creating now that can nonetheless be valued and mentioned tons of or 1000’s of years from immediately?”
It is also a little bit wealthy for Ek to speaking about how low-cost issues are contemplating Spotify is currently under fire for killing Car Thing with no refunds. And y’know, that is additionally the man who laid off 17% of Spotify’s staff right before Christmas.
Making music would not value “near zero.” Bands are on the market struggling to remain afloat monetarily amidst Spotify bending everybody over with its abysmal royalties, merch cuts annihilating small band’s bottom lines, and the price of operating any semblance of a enterprise via the roof. C’mon dude, no less than do a barely higher job hiding how massively out of contact you might be with the typical individual.
It is also not about sharing an “unimaginable quantity of content material.” That solely works for the platforms who make their enterprise internet hosting it. The musicians, videographers, photographers, podcast hosts, and so on. – they’re all placing hours, days, weeks, months, years into “creating content material” that simply will get instantly drown in a sea of an “unimaginable quantity of content material.”
Although actually, you all know why this tweet exists – justification of how Spotify operates.
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