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Hip-hop legend Ice Dice’s 3×3 basketball league, the Big3, has grown from energy to energy since its formation in 2017. The 55-year-old has efficiently managed a basketball league in an surroundings the place the NBA is probably the most dominant league. Lately, Dice revealed how the concept of operating a league got here to him.
On Jeff Teague’s Membership 520 Podcast, Dice acknowledged that lacking the final Lakers recreation of the late, nice Kobe Bryant and the remorse that adopted, grew to become the inspiration stone for his league. He additionally revealed that he had the concept of a 3×3 league in his thoughts, however Kobe’s retirement made him act rapidly on his plans.
Dice was born in LA and is among the greatest supporters of the Los Angeles Lakers. So, it’s apparent that the person who represented his franchise for 20 years meant lots to him. That’s why Dice needed to be at Kobe’s final recreation, the place he dropped 60 factors to make it memorable for each fan.
Sadly, Dice was taking pictures a film on the time in Atlanta.
He mentioned, “You realize, seeing Kobe rating 60 factors in his final recreation, I used to be kinda scorching, I missed the sport…then I used to be like, rattling, I began simply the belief of, I can’t see this dude hoop no extra. I can’t go nowhere and pay to see this dude play and that’s some bullsh*t. So, I used to be like, man, there’s acquired to be a means. Now, I’m beginning to consider this concept I had behind my head for years about 3×3.”
Dice spent the remainder of 2016 engaged on his venture. He mentioned that he began determining learn how to elevate the three×3 format of basketball to knowledgeable stage and learn how to execute the plan for his league in a means the place he could make it totally different from the NBA.
After a 12 months of exhausting work, his dream grew to become a actuality when he launched Big3 in 2017.
Big3 has made nice strides within the final seven years
Despite the fact that it’s not a written rule, the Big3 caters extra to retired gamers, particularly those that nonetheless have numerous basketball left in them however can’t carry out on the stage of the NBA. Till Could 2024, all of the groups within the Big3 have been centrally owned. Now, they’ve a Los Angeles-based BIG3 staff which was bought for $10 million.
Along with the funds, the Big3 has grown lots by way of viewership and attracting NBA athletes as nicely. In 2023, when the Big3 had their All-Star recreation, the present NBA Champion and Finals MVP, Jaylen Brown, grew to become the primary energetic NBA participant to play within the 3×3 league. All of this success is a results of Dice’s good plan and advertising expertise.
The rap legend additionally tried to financial institution on the unprecedented wave that was seen round Caitlin Clark by providing the WNBA rookie a $5 million contract to play in his league.
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