Sarah Michelle Gellar Fronts Horror Film-Inspired Campaign to Make Retinol Less Frightening (Exclusive)

The actress and Philosophy are partnering forward of Halloween to take the concern out of incorporating the skincare ingredient into your routine

hears an ominous sound.

Curious, nay, involved, she follows the chilling noise.

It’s a traditional arrange for a few of the hottest horror film scenes. However, due to , this plot has an attention-grabbing skincare twist.

When Gellar does let loose a scream, she rapidly realizes there’s nothing to be afraid of.

“Oh! This isn’t a scary film,” she says. “It’s simply retinol.”

The Buffy the Vampire Slayer alum, 47, has partnered with the model for the launch of its new to deal with fears folks have about incorporating retinol into their routines.

The brand new marketing campaign, fronted by Gellar, features a brief horror movie directed by Joe Pernice and filmed by famend horror Director of Pictures Jason Krangel.

With this new cream, Gellar says the MVP skincare ingredient, “doesn’t need to be rated R.”

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The star, who’s appeared in such nail-biters as I Know What You Did Final Summer time, Scream 2 and The Grudge, had no trepidation about collaborating on the marketing campaign.

“Once they got here with the concept for it, it simply appeared like a lot enjoyable,” she says. “Clearly, I feel folks know Halloween is one in every of my favourite holidays.”

Her love for the model additionally made her need to accomplice up. “Once I was in my teenagers, all I ever wished was each bathtub product from Philosophy,” she says. “My daughter is now in that part [where] she’s obsessive about Philosophy and she or he’s like, ‘Mother, it’s important to study this.’ I’m like, ‘Oh woman, I’ve recognized about that for 20 years.’ It’s all the time attention-grabbing when a model that you just trusted for a very long time develops different merchandise.”

Gellar describes herself as “late” to the retinol recreation. “I used to be simply all the time very fundamental in my routine. I all the time kind of dwell by: if it ain’t broke, don’t repair it. So, I began on retinol possibly a pair years in the past.”

She continues, “It’s so attention-grabbing to look at this technology, they’re a lot extra obsessive about skincare and their pores and skin goes to be approach higher than ours! My technology, loads of us are taking part in catch up.”

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Retinol is a sort of retinoid, which is derived from vitamin A. All retinoids speed up cell turnover to retexturize the pores and skin. (Advantages embody diminished strains and diminished pimples). Due to its decrease focus of retinoic acid, retinol doesn’t require a prescription, and is a well-liked alternative for line-smoothing moisturizers resembling Philosophy’s new cream.

Nonetheless, retinol will get a nasty rep for sensitizing pores and skin. “I feel there’s this concept that retinol is so intense and peels off your pores and skin. That’s of one of many myths that they’re making an attempt to interrupt, is that you could [use] retinol and nonetheless get the outcomes that you just want with out burning off your face,” Gellar says.

Due to this fact, the model blended their pure retinol complicated with nourishing and hydrating elements like ceramides, peptides, glycerin, shea butter and squalene to create a method that may very well be used every day with out irritation.

Whereas Gellar would possibly solely just lately be utilizing the MVP skincare product, she she’s had some skincare rituals for years.

“One factor I’ve all the time been good about is getting my make-up off. My children know, the second I stroll within the door, there’s two issues that I can not wait to do apart from hug them, clearly, which is placed on sweats and wash my face.”

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“I feel that got here from rising up in New York the place you didn’t all the time really feel the cleanest. The second I get in, I like to clean my face. Even after I’m filming, I like to clean my face at lunch. Some make-up artists really feel horrified by that as a result of it’s such as you’ve received to reapply, however I might relatively have the ability to give my pores and skin a second to breathe and put some moisture again in it.”

The star has additionally lengthy focused on her neck and dec. “That’s one thing that my make-up artist of 110 years taught me. So, from moisturizer to sunblock, no matter I used I all the time took all of it the way in which down.”

Retinol doesn’t give Gellar jitters, however there’s something she’s slowly warming as much as: lasers. “I’m simply studying to make the most of them. I feel that I’ve all the time been afraid of something that will change my face. I don’t need to be a type of photos the place they’re like, ‘What did that girl do to her face?’ So, I’m beginning to experiment with them a bit extra, and it’s superb what you are able to do.”

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Along with the brand new marketing campaign, all through the month of October, Philosophy is redeemable for a film ticket (as much as $17 incl. charges) together with a free full-sized pattern of its new Final Miracle Employee Face & Neck Cream.

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