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This previous Tuesday, California Governor Gavin Newsom signed two payments that stemmed from efforts from SAG-AFTRA, who’ve been preventing tirelessly to guard its members from what they name unfair use of an actor’s likeness. The primary invoice, AB-1836, protects a deceased performer from being changed with an AI actor (by way of their voice or their likeness) until that individual’s property provides prior consent.
Like the primary invoice, AB-2602 doesn’t outright ban using AI actors. Nevertheless it does state {that a} digital reproduction of a person’s “voice or likeness” used instead of that individual’s precise providers is illegal UNLESS that particular person gave permission. And after permission is granted, the consumer should adhere to no matter contractual descriptions the performer detailed in alternate for the use.
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