The legacy of Avicii, certainly one of EDM’s most influential artists, will quickly grace a distinct sort of stage.
Pophouse Leisure is reportedly growing a musical concerning the late DJ after purchasing a majority stake in his music catalog again in 2022. That is based on the corporate’s Model & Advertising Director, Kim Nyström, who stated it has been working with Avicii’s property on a long-term model technique.
Whereas Pophouse has not but formally introduced the Avicii musical, a consultant from the agency confirmed they “are planning on a musical” when reached by EDM.com for remark.
“Our job is to guarantee that we now have an ongoing model mission that’s speaking to followers, that’s partaking over time,” Nyström advised Axios. “Model engagement will at all times guarantee that the inventive initiatives occur. The stronger the model, the extra individuals really wish to work with us.”
Pophouse can also be behind “The Avicii Experience,” the Stockholm-based museum in-built honor of Avicii, who tragically died by suicide in April 2018.
Though Avicii handed away over six years in the past, his music has continued to dwell on. A new documentary about his life is quickly premiering at this 12 months’s Tribeca Pageant and another is in the works from the Academy Award-winning movie producer Lawrence Bender.
