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The Media Nanny and Flow into, a pair of famend artistic businesses working within the digital music scene, as we speak introduced a strategic partnership to broaden into the Center East.
From the sandy shores of Egypt to the high-rise cityscapes of the UAE, the style has been charming audiences and fostering a vibrant cultural motion all through the MENA area. The 2 firms at the moment are capitalizing by opening a brand new workplace in Riyadh, Saudi Arabia, in keeping with a press launch issued by The Media Nanny.
“From the primary time I set foot on the bottom, I’ve felt extraordinarily welcome and impressed by the Kingdom,” mentioned José Woldring-Walker, the PR agency’s founder and CEO. “We now have constructed a powerful observe report because of the belief from our purchasers and the profitable world campaigns we’ve run with them during the last 4 years. It’s a precedence for us to proceed demonstrating our data and experience by supporting purchasers who’re main innovation throughout Saudi Arabia and the MENA area. I imagine there is no such thing as a higher metropolis than Riyadh to determine ourselves to service new and current purchasers.”
Headquartered in Amsterdam, The Media Nanny executes press campaigns for a slew of high-profile DJs and dance music entities, together with GORDO, Lilly Palmer, The Pacha Group and FIVE Music. Flow into, a digital company with places of work in Dublin, London, Lisbon and Amsterdam, represents Circoloco, Mochakk and Oliver Heldens, amongst others.
The businesses have additionally performed a pivotal position within the launch of MDLBEAST, a Saudi leisure agency maybe finest identified for its large EDM competition, Soundstorm. The occasion yearly attracts over 600,000 individuals to the Banban Desert on the outskirts of Riyadh.
c/o The Media Nanny
A current spate of high-profile acquisitions and venue openings has established Dubai not solely as a lynchpin of MENA’s flourishing nightlife sector, but in addition a leading destination for EDM enthusiasts. The proprietors of the long-lasting Tomorrowland competition opened a palatial desert resort, Terra Solis, in 2022. A yr later, the Dubai-based hospitality large FIVE acquired Pacha Group, one among Ibiza’s most illustrious nightlife establishments, in a deal valued at $330 million.
One other fabled Ibiza membership, Ushuaïa, expanded to the UAE capital in late-October by advantage of a dazzling concert headlined by Calvin Harris. The Worldwide Music Summit, one of many digital music business’s most influential conferences, can be expanding to Dubai. The gathering is yearly in Ibiza however will now head to the W Resort – Mina Seyahi in November.
This development is being pushed by a convergence of things, primarily a younger, tech-savvy inhabitants and elevated authorities funding within the arts. To that finish, Flow into plans to concertedly highlight rising expertise within the area.
“Our collaboration with The Media Nanny allows us to make use of our world music networks and expertise to the advantage of our companions,” mentioned the company’s co-founder Marcus O’Sullivan. “Mixed with that, our intention is to draw the easiest regional expertise to work alongside our current groups, this shall be an unparalleled artistic launchpad within the Center East.”
Flow into and The Media Nanny plan to open the brand new workplace someday in 2025.
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