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Volkswagen Group’s Cupra model has given an replace on its plans to launch within the U.S.
The Spanish efficiency marque nonetheless targets a U.S. arrival by the finish of the last decade, however a earlier plan to solely promote electrical automobiles, beginning with a pair of crossovers, has been deserted.
Cupra now expects to supply gasoline, plug-in hybrid, and electrical automobiles within the U.S.
An area Cupra USA division has been established to supervise the U.S. market, headed by Bernhard Bauer, Cupra’s former head of the German market.
Cupra could staff up with Penske Automotive Group to determine a gross sales channel. Cupra stated it’s in talks with the vendor group a few potential partnership.
In a press release, Cupra CEO Wayne Griffiths stated a powerful distribution and retail technique is important for achievement within the U.S., and that Penske Automotive Group’s presence out there and previous expertise with different Volkswagen Group manufacturers, makes it a promising potential accomplice.
Cupra primarily operates in Europe however has already expanded to some worldwide markets, together with Mexico and different Latin American international locations. For the U.S., Cupra has beforehand stated it would initially function in choose states on the East and West Coasts, and alongside the Solar Belt.
Cupra began out life as a efficiency sub-brand of VW Group’s Spanish model SEAT, however in 2018 was repostioned as a standalone model providing a spread of sporty, emotional automobiles with placing design and platforms principally shared with fashions from Volkswagen. Since then it’s bought about 750,000 automobiles globally, together with 230,739 automobiles final yr alone, its finest yr on document.
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