The DSM-firmenich PostNL staff have secured a brand new title sponsor for 2025 and revealed a brand new blue, pink and orange jersey because of the funding of progressive on-line grocery store Picnic.
The staff will formally be often called Workforce Picnic PostNL, with Iwan Spekenbrink managing the lads’s and girls’s WorldTour groups and their profitable growth programme.The brand new title partnership with Picnic will final for at the least 4 years as the lads’s staff fights to retain WorldTour standing.
DSM-firmenich PostNL raced in a sky blue, orange and white equipment in 2024. The brand new race clothes is darkish blue with the staff’s orange vertical stripe joined by the pink of the Picnic brand. The race clothes is made by Nalini.
Picnic describes themselves because the “trendy milkman – delivering groceries to tens of millions of individuals throughout three international locations. And we’re one of many solely firms on the earth to do all of it by ourselves.”
The staff’s roster consists of sprinter Fabio Jakobsen, Classics veteran John Degenkolb, Romain Bardet, who will retire in the summertime and quite a few younger skills comparable to Max Poole and Oscar Onley.
Pfeiffer Georgi and Charlotte Kool lead the ladies’s staff with Marta Cavalli a brand new signing for 2025 as she returns from damage.
“The arrival of Picnic is extremely thrilling for a number of causes,” staff supervisor Iwan Spekenbrink stated.
“Picnic’s key values – innovation, high quality and selling a wholesome way of life – are naturally very near ours.
“With Picnic becoming a member of us, we’ll additional strengthen the staff’s efficiency and contribute to a future the place we proceed to innovate and convey out one of the best in ourselves and in one another and so maintain progressing the staff as a complete.
“On the similar time, we’re motivated to affix Picnic of their journey to develop and develop throughout Europe, with their present concentrate on France, Germany and The Netherlands. With Picnic and the nice mixture of prestigious companions by our aspect, we’ll proceed to construct a sustainable and profitable staff.”
Picnic was created in 2015 and makes use of electrical automobiles to ship groceries from its automated warehouse, with out brick and motor supermarkets. They expanded into Germany after which France in 2021. In 2023 the corporate’s turnover was 796 million Euro, small by grocery store requirements however nonetheless important.
“Biking promotes well being and connection, simply as we do by delivering contemporary, wholesome merchandise on daily basis. Like skilled cyclists, our staff courageous all climate situations and at all times attempt for one of the best outcomes,” Michiel Muller, co-founder of Picnic stated.
“This partnership demonstrates how innovation and teamwork drive success, whether or not you’re an expert bicycle owner or a part of our staff that packs and delivers groceries on daily basis. Collectively, we goal for one of the best outcomes on daily basis and look ahead to the moments we’ll expertise collectively.”
