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By Joshua Tyler
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You may assume YouTube and Google are related since they’re each owned by the identical firm. However they’re so completely totally different that not solely do Google’s engineers haven’t any contact with YouTube’s, they don’t even know tips on how to use the product.
This was confirmed to me whereas attending Google’s 2024 Creator Conversation Event. Whereas speaking to Google’s engineers and utilizing it as a comparability, they confessed they don’t know something about YouTube, and I needed to spend ten minutes explaining how their sister model’s most simple mechanisms and person interfaces work.
As each a brand new YouTuber and one of many internet’s earliest on-line publishers, it’s good info to have as a result of it explains one thing I’ve been questioning about for the previous 12 months.
Why is Google such a tire fireplace, whereas YouTube solely appears to be getting higher with each iteration? They’re each owned by the identical firm, in any case.
The Distinction Between Google And YouTube
After spending a day at Google speaking to their staff and the previous 12 months constructing a YouTube channel from scratch, I believe there’s a simple reply.
YouTube desires creators to succeed. Google doesn’t.
YouTube has constructed its total interface round serving to the individuals who use it, to create higher content material. It’s a logical strategy, for the reason that higher the movies are on YouTube, the extra individuals will need to use YouTube.
Google’s strategy is to deal with all creators as enemies, in an effort to defend themselves towards attainable spammers. They actively deceive and sabotage creators, laying traps to ship them within the flawed course whereas deliberately obscuring helpful information and efficiency metrics. They do that out of a paranoid concern that if anybody figures out tips on how to do what Google desires them to do, it’ll someway subvert their algorithm.
After I add a video on YouTube, I get clear reviews telling me each element of what labored or didn’t. It’s not solely a site visitors report, however an in-depth and easy-to-understand abstract of how individuals interacted and appreciated, or didn’t, each a part of what you created and printed on their platform. It doesn’t cease with explaining what your viewers thought; it goes a step additional and explains what the positioning’s personal algorithm considered what you probably did, too.
YouTube then offers actual, particular, easy-to-implement suggestions that, if adopted, will provide help to do even higher subsequent time. These are actual suggestions that truly will work in case you apply them.
Google offers you Search Console, which tells you once they’ve penalized or rewarded your web site however not how or why.
If there’s an issue along with your channel, YouTube offers you a strike as a warning, so you recognize what you probably did flawed and may keep away from doing it once more.
In the event you make a mistake on Google, even a tiny one, they completely ban your web site and refuse to let you know what’s flawed.
In my case, they as soon as went a step additional and banned me as an individual by concurrently issuing obscure handbook bans on each web site I personal. They have been shortly eliminated, however I nonetheless don’t know why I acquired them.
YouTube Desires You To Be Higher, Google Desires You To Go Away
YouTube is a product constructed round making itself higher, by making the individuals who use it higher.
Google is a product constructed round paranoia and an inborn perception that it doesn’t matter if their content material is any good, individuals will nonetheless use it due to model recognition.
After I defined YouTube’s philosophy to these Google engineers, they appeared baffled, as if I used to be talking a overseas language. To them what I described YouTube doing was loopy, and so they wished no a part of it.
Although Google and YouTube are each owned by Alphabet, solely one in all them has a future.
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