‘I’ve Grown Up… People Are More Sensitive Now’

The rapper had a “spirited dialog” together with his problematic persona in a video launched alongside his July 2024 ‘Advanced’ cowl story

• Advanced launched a “spirited dialog” between Eminem and his Slim Shady character alongside the publication’s July 2024 cowl story

• The 2 mentioned Shady’s problematic position in Eminem’s years-long profession

• The rapper additionally revealed why he’s leaving his alter ego behind

is able to transfer on from for good.

If the 51-year-old rapper (born Marshall Mathers III) didn’t make that clear sufficient together with his earlier this month, he made certain to double down on his goodbye to his rap persona for .

In a “spirited dialog” titled , which dropped on Tuesday, July 30, alongside the quilt, Mathers and the alter ego — identified for being unapologetically uncooked — focus on Shady’s problematic position in Eminem’s 26-year rap profession and the way he’s grown previous it.

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“So that you assume it’s entertaining to only be a d—head and piss folks off?” Mathers requested Shady after the character trashed his “lyrical miracle” music releases by saying, “Individuals wish to be entertained.”

“Look, man. I’ve grown up, bro. My fanbase has grown up,” the “Tobey” rapper continued. “The world’s modified. F—ing individuals are far more delicate now. Each different week on TikTok, Gen-Z discovers you on Monday and cancels me on Tuesday.”

Mathers , saying he’s “the rationale I needed to self-medicate” — referencing his — and why he “virtually misplaced my f—ing profession, my household, my life.” He added, “Life’s been nice because you’ve been gone.”

Eminem for his twelfth studio album again in April with an launched because the Detroit Homicide Recordsdata — impressed by true crime sequence Unsolved Mysteries — by which he requested, “Who killed Slim Shady?”

From there, the “Lose Your self” rapper dropped a plethora of cryptic Easter eggs about Shady’s demise, from a to a mysterious trace about making his profession “disappear” for his “final trick.”

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The Grammy winner introduced Shady again to life for his on Might 31, partially re-creating the visible for his 2002 music “With out Me,” on which he famously rapped, “Guess who’s again, again once more? / Shady’s again, inform a buddy.”

Within the new video, nevertheless, the 2 confronted off in a comic book book-style battle, by which they melded into an older model of Eminem with barely longer, bleached blond hair.

A day earlier than The Loss of life of Slim Shady’s arrival, Eminem (previously Twitter), letting followers know the way it’s meant to be listened to. “Public service announcement: the ‘loss of life of slim shady’ is a conceptual album,” he wrote, “subsequently, if you happen to take heed to songs out of order they may not make sense. Take pleasure in.”

Some songs on The Loss of life of Slim Shady harken again to the persona’s crass lyrics that helped Eminem rise to fame within the late ‘90s and early 2000s — like monitor 9, “Gasoline,” which features a surprising reference to and Rust cinematographer , who was by a prop gun in 2021.

“However it’s in a holster, I proceed to bust it / F— round and get popped like Halyna Hutchins / Like I’m Alec Baldwin, what I imply is buckin’ you down, coup de grâce….,” Eminem raps on the music.

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On the identical monitor, the musician ’ quite a few sexual assault allegations with strains like, “I’m like a R-A-P-E-R (Yeah) / Bought so many S-As (S-As), S-As / Wait, he didn’t simply spell the phrase, ‘Rapper’ and omit a P, did he? (Yep).”

Mathers known as out Shady’s controversial tactic of their Advanced dialog, saying, “Bro, you’re simply doing the identical s— you at all times do. Make the f—ing single pretend controversial with out actually offending anybody, after which put all of the f—ed up on the deep cuts so that folks discuss in regards to the album after it drops.”

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