Jury awards teen pop group OMG Girlz $71.5 million in battle with toy maker over “L.O.L.” dolls

NEW YORK (AP) — Toy maker MGA Leisure should pay $71.5 million in damages for infringing on the title and likeliness of stripling pop group OMG Girlz with certainly one of its standard strains of dolls, a federal jury has determined.

Monday’s verdict fingers a win to OMG Girlz — in addition to Xscape singer Tameka “Tiny” Harris and rapper Chris “T.I.” Harris — within the third court docket trial associated to a yearslong mental property battle with the California firm. Amongst an online of back-and-forth claims, MGA’s “L.O.L. Shock! O.M.G.” dolls had been held to have a reputation and elegance just like that of the all-female band, together with seemingly lookalike clothes.

The jury discovered {that a} handful of the dolls infringed on OMG Girlz’s “commerce costume” and/or misappropriated the “title, likeness and id” of the music group. Consequently, court docket paperwork present, jurors awarded OMG Girlz, Tiny and T.I. $17.9 million in actual damages plus $53.6 million in punitive damages.

Tiny and T.I. are the mom and stepfather of OMG Girlz member Zonnique Pullins. On Monday, Pullins and her fellow OMG Girlz members Bahja Rodriguez and Breaunna Womack all celebrated the decision in posts to Instagram.

“That is for creatives in all places,” Rodriguez . “Now not will we be bullied into silence with regards to others profiting off of our concepts and creativity.”

Tiny, who has been in regards to the case over time, additionally the choice Monday.

In 2020, MGA filed a lawsuit looking for a declaratory judgement stating that its “L.O.L. Shock! O.M.G.” merchandise didn’t violate any IP rights belonging to OMG Girlz, after receiving a cease-and-desist from the group. However counterclaims had been quickly filed from OMG Girlz, Tiny and T.I.’s staff.

The primary trial occurred in January 2023, however a mistrial was declared the on grounds that barred testimony the corporate of cultural appropriation was launched. The second trial sided with MGA, however the decide later granted OMG Girlz’s request for a retrial.

Neither MGA, whose toy manufacturers additionally embrace Bratz and Mini Verse, nor attorneys representing the corporate instantly responded to The Related Press’ requests for remark Tuesday on the decision.

MGA denied allegations of infringement and misappropriation all through the trial. In response to , Paul J. Loh, one of many firm’s attorneys, referred to as the claims “baseless and offensive” in closing arguments — noting that MGA had bought greater than 40 million “L.O.L Shock! O.M.G.” dolls with out buyer confusion.

In a joint assertion, attorneys on the opposite aspect of the case applauded OMG Girlz, Tiny, and T.I.’s dedication and “braveness to face up for themselves and combat a billion-dollar company’s intimidation” — including that the jury did the precise factor by holding MGA “absolutely accountable.”