Legendary Porsche Racing Team Bringing VW’s Hottest Performance Sub-Brand To America

Overlook about Scout; one other model beneath the Volkswagen Group umbrella desires to come back to the US. Cupra, a former efficiency sub-brand of Spanish VW model Seat, desires to convey its efficiency fashions right here. Cupra doesn’t wish to attempt it by itself, although. The corporate is eagerly on the lookout for a accomplice and now says that it’s in talks with Penske Automotive. Sure, the identical Penske that owns a lot of IndyCar, races automobiles in many of the large US collection, partnered with Porsche to win Le Mans, and tried to purchase Saturn from GM through the 2009 recession.

Model Is Much less Than 10 Years Previous, However Has Discovered Success In Europe

The Cupra model started out as Spanish automaker Seat’s performance arm. It was a badge used on hotter Seat automobiles just like the Golf GTI-based Léon Cupra and Polo GTI-based Ibiza Cupra scorching hatches. Consider it as Seat’s equal to Alpine or DS. Or BMW’s M.

In 2018, the efficiency badge broke out by itself. Kind of, no less than. As an alternative of simply the fast trim, Cupra all of the sudden had its personal fashions. Sure, automobiles just like the Cupra Formetor have been nonetheless based mostly on Seat fashions at coronary heart – the Léon in that case – however they got here with their very own styling and driving expertise. In lower than a decade, it has offered greater than 750,000 automobiles in markets together with Europe, Mexico, and Australia.

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The model has expressed earlier than that it wished to promote automobiles within the US market. When the plan was first introduced, the automaker was Mexican manufacturing house through fellow VW Group automaker Audi.

Now It Is Lining Up A Accomplice To Do The Promoting

Right now in LA, Cupra introduced that it was in talks with Penske Automotive Group to have that firm turn out to be its distributor within the US. Cupra stated that it will enter the market by the tip of the last decade, “in key states which might be aligned with the model.” It’s not clear what these states are, however the firm plans a mixture of gasoline, PHEV, and EV energy. It stated it will produce one of many fashions at a VW manufacturing unit in North America.

Penske Company, recognized for Chair Roger Penske’s intensive racing empire in addition to numerous auto sellers and truck gross sales and leasing, would be the distributor.

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Cupra Formentor Turned Into Off-Street Forbidden Fruit

Fortunately, we might see one thing like this on our shores in a couple of years time.

A division of that firm, Penske Auto Group, was the official distributor for the Good Fortwo when that automobile and model first got here to the US in 2006. The identical group was additionally introduced to be buying Saturn from GM in 2009, although the deal collapsed later the identical yr.