TREASURE on ‘Blind Love’ and What Keeps Them ‘Growing Together’ in New Single and on Tour (Exclusive)

The “KING KONG” performers open up about their explosive new single and ongoing “REBOOT” Asia tour

When Yoshi says his coronary heart is like King Kong, what does he imply?

Contained in the world of TREASURE’s newest single, “KING KONG,” you’ll shortly notice that the lyric the 23-year-old rapper and co-writer resonates with most is something however dainty and delicate.

The truth is, the cinematic music video units the 10-piece Ok-pop boy group proper in the midst of an apocalyptic universe, thunderous clouds and barren wastelands abound.

True to their identification as efficiency artists, the younger males — Choi Hyunsuk, 25, Jihoon, 24, Yoshi, 23, Junkyu, 23, Yoon Jaehyuk, 22, Asahi, 22, Doyoung, 20, Haruto, 20, Park Jeongwoo, 19, and So Junghwan, 19 — enter with a bang towards a backdrop of sharp beats and an explosive bassline.

From the second a lyric escapes their mouth, it’s clear that there’s one objective solely on their minds.

After we had been writing the lyrics, we stored on making an attempt to think about the blind love story of King Kong and what sort of love the character needed,” Choi Hyunsuk tells PEOPLE throughout an early morning dialog as one of many group’s leaders. “We needed to precise this type of passionate love by means of our efficiency and facial expressions within the music video.”

Inside the brightly lit convention room the place the boys are gathered, wearing heat hoodies whereas sipping on drinks, it may be simple to underestimate the ability they maintain in efficiency.

Nonetheless, like the long-lasting big monster, their ominous vitality within the music video shortly interprets right into a drive to be reckoned with. It’s a sort of love, however not one which stands by cautiously, ready to make a transfer. As an alternative, it’s a sentiment of unwavering devotion that’s true, but unattainable.

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So whereas their love could also be blind, their eyes are clear on the trail ahead — they usually’ll destroy something that will get in the way in which.

Cue the helicopters, the SWAT vans and the police vehicles. The boys simply overpower the opposing forces with a love that is aware of no bounds, from the highest of skyscrapers all the way in which all the way down to the crushed floor beneath their toes.

“Gotta shake the bottom / Gonna break it down go” they sing of the chorus, earlier than leaping right into a hype refrain and a sequence of catchy raps.

The group’s longtime followers, named the Treasure Makers, will acknowledge the acquainted roaring vitality that accompanies every of the boys’ title tracks. But, previous and new followers alike will welcome the extra mature and attractive picture they’re rising into — the continuation of a brand new period that launched with their second full album, REBOOT.

It’s been almost 4 years because the group first broke their floor into the Ok-pop business in 2020 with The First Step: Chapter One.

The “JIKJIN” performers have taken big leaps since then, with the discharge of quite a few tracks and an ongoing “REBOOT” tour — their second Asia tour since 2023.

Whereas love has been a constant theme by means of their music, it’s pure that their definition of the emotion has matured since youth.

“After I was younger, I simply thought that love was merely simply liking somebody,” Jihoon says. “However now that I’m older and extra mature, I noticed that love isn’t nearly liking somebody. It’s fascinated about them, respecting them and being non-calculative.”

It’s a sense he strongly feels for the Treasure Makers, the co-leader provides.

The best way the “BONA BONA” singers channel their like to the followers is thru the depth of their efficiency on and off the stage. Primary dancer Doyoung desires followers to particularly take note of their choreography, which incorporates a highly effective dance break that syncs towards lighting strikes within the background of their music video.

Harnessing such an electrical energy every time requires a excessive stage of focus, in response to 22-year-old Jaehyuk.

“We actually simply attempt to push ourselves in order that we don’t get distracted,” the vocalist explains to PEOPLE. “Even when it will get tiring alongside the way in which, our leaders, Hyunsuk and Jihoon, play a very essential half in ensuring the entire group doesn’t get distracted — and there’s motivation.”

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Given the roles that every member embodies, like being a pacesetter, a lead vocalist or a fundamental rapper, the “DARARI” performers naturally kind a “tight-knit” bond. It’s a necessary asset throughout their Asia tour, particularly when selecting to relaxation or discover between exhibits.

“There are days once we simply wish to recharge and keep inside and observe, or there are some days once we wish to go on walks and chill outdoors,” Junghwan says whereas sporting a backward black cap. “It actually depends upon the scenario.”

However regardless of how various their vitality ranges could also be, the “MOVE” performers at all times get a cost from their Treasure Makers. That’s what makes exhibits most impactful for Asahi, and it’s the love and assist particularly that Jeongwoo appears ahead to each time.

Because the TREASURE boys proceed to chart new territories collectively by means of their early twenties, they’re overflowing with gratitude about this second in time — and 20-year-old Haruto flashes an overhead thumbs-up to emphasise that time.

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Junkyu additionally expresses the identical sentiment, nodding enthusiastically by means of a lot of the dialog. His response elicits a couple of claps from the members, as if all of them notice that the recollections are what they’ll treasure most down the highway.

“I’m simply actually pleased to be doing one thing that I actually love together with the remainder of the members, and we’ll strive totally different ideas and musical genres sooner or later,” the lead vocalist says. “It’s very nice to have the ability to spend high quality time with the group and have the ability to develop collectively as TREASURE.”

“KING KONG” is now out there to stream.

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