What does being ‘demure’ mean? Explaining the internet’s latest trend

First it was . Now social media customers are forecasting we’re headed into demure fall.

Being “very demure” is TikTok’s newest development, and it’s all about being aware, not doing an excessive amount of and naturally, being very cutesy.

The development exploded on TikTok this month when went viral, wherein Lebron defined how she acted “very demure, very aware” at work.

Lebron posted one other video three days later, this time on methods to be which raked in additional than 17 million views and almost 2 million likes, main her to succeed in greater than 1.4 million followers on TikTok.

“See how I look very presentable? The best way I got here to the interview is the best way I’m going to the job,” she says within the Aug. 5 TikTok. “I’m very modest, I’m very aware.”

She’s since gone on to submit dozens of movies explaining methods to be demure, aware and cutesy in any state of affairs — from to — sending social media customers right into a craze of “demurity.”

, curiosity in posts tagged #demure has spiked since Aug. 7, with greater than 27,000 movies posted with the hashtag previously seven days within the U.S., and 78,000 movies posted with the hashtag total.

And the time period has now gone past TikTok; memes utilizing the phrase demure have gone viral on X, with one X person declaring “demure” to be the phrase of the week. received greater than 590,000 views and greater than 18,000 likes.

Celebrities and types additionally rapidly jumped on the development, together with Netflix, which of Rory being described as “the demurest” as she ordered a membership soda, in addition to Lizzo, who to one in every of Lebron’s “demure” TikToks.

Right here’s what to know concerning the development, which has led hundreds of TikTokers — and past — on a quest to be very aware, very cutesty and really demure.

What’s ‘demure’?

At its most elementary definition, demure is “affectedly modest, reserved, or critical,” .

However on TikTok, being demure is a play on , or a woman who claims she “isn’t like the opposite women,” and in addition seems to be poking enjoyable on the “clear woman” aesthetic.

The “clear woman” development, is all about being easy, and is commonly related to having a pure and minimal look, journaling and meditating.

Lebron posted her first “demure” video on Aug. 2 after posting product opinions and “prepare with me” content material for a number of years. She’s since posted dozens of examples of “demurity” in many alternative conditions over the previous few weeks.

From to , or extra obscure occasions, like leaving a , Lebron has proven methods to be demure in a number of conditions.

“Find out how to hold your dental care demure by psychological well being struggles,” from Aug. 11, explaining how she didn’t care for her enamel when she was depressed, however now has been taking her dental care critically.

“Oral rinses, very costly toothpastes, very good toothbrush — very demure with it,” she explains.

The creator’s newfound fame has led her to attend occasions in New York Metropolis with , and she or he even as she put it, as she was filming a video on methods to be demure within the automobile and was acknowledged by a fan by the open automobile window.

Lebron, who’s transgender and makes use of she/her pronouns, addressed how her life has modified within the span of some weeks .

“Possibly you must make the movies,” she mentioned. “As a result of someday I used to be taking part in cashier and making movies on my break, and now I’m flying throughout the nation to host occasions, and I’m going to have the ability to finance the remainder of my transition.”

Lebron didn’t reply to a request for remark from TODAY.com, however she did add a #demure hashtag within the caption of her submit, as a result of she could be very cutesy and really aware.

Greater than 13,000 folks have posted movies utilizing Lebron’s audio from her methods to be demure at work TikToks, together with “RuPaul’s Drag Race” star .

Different social media stars have poked enjoyable on the development, like , higher generally known as “Pookie,” who demurely, and Haley Kalil, a way of life influencer who .

They’re proof that anybody can keep aware and demure in any state of affairs. And naturally, by no means doing an excessive amount of.

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