What does the name mean?

Seems to be like “” desires us to moist our whistles.

On Aug. 20, Beyoncé Knowles-Carter and Moët Hennessy the debut of SirDavis, a brand new whisky, in a first-of-its-kind three way partnership.

In keeping with a press launch, SirDavis arose out of the 32-time Grammy winner’s love of Japanese whisky, and Knowles-Carter tapped Moët Hennessy to assist create her thought whisky with a taste profile as distinctive because the .

“Moët Hennessy had been exploring methods to deepen its presence within the American whisky market, making the timing kismet for a partnership between the world-leading luxurious group and Knowles-Carter,” the press launch reads.

“I’ve all the time been drawn to the facility and confidence I really feel when consuming high quality whisky and wished to ask extra individuals to expertise that feeling,” mentioned Knowles-Carter, SirDavis founder, in the identical launch.

“After I found that my great-grandfather had been a moonshine man, it felt like my love for whisky was fated,” she continued. “SirDavis is a method for me to pay homage to him, uniting us by means of a brand new shared legacy. In partnering with Moët Hennessy, we’ve crafted a scrumptious American whisky that respects custom but additionally empowers individuals to expertise one thing new and distinctive within the class. You may style it higher than I might ever inform you — welcome, SirDavis.”

Though the title SirDavis might think of Knowles-Carter’s , the whisky is definitely named in honor of Davis Hogue, her paternal great-grandfather who was a farmer and a moonshiner within the American South throughout Prohibition.

Knowles-Carter says that Hogue hid whisky bottles within the empty knots of cedar bushes for family and friends to seek out and luxuriate in.

“For Knowles-Carter, it was this discovery that made the thought of making a whisky model really feel predestined,” reads the press launch. “4 generations later, the legacy involves life — fairly than hidden within the bushes, bottles of SirDavis proudly grace the highest cabinets of effective purveyors of spirits around the globe.”

For SirDavis, Moët Hennessy tapped Dr. Invoice Lumsden to guide on whisky creation. The grasp distiller is on Scotch whisky manufacturers Glenmorangie and Ardbeg, and chosen the model’s bespoke mash invoice, composed of 51% rye and 49% malted barley, to function the spine of the whisky.

Lumsden then mixed conventional whisky-making methods to “impart a sublime mouthfeel and texture harking back to Japanese and Scotch whiskies” whereas aiming to maintain the “strong and deep flavors” you’d discover in a traditional American rye.

“With SirDavis, we appeared to problem the class norms and provide one thing new within the house,” Lumsden mentioned within the launch. “The distinctive grain choice and strange secondary maturation in sherry casks helped us obtain a signature profile fully distinctive to SirDavis, one in all daring sophistication.”

Earlier than this announcement dropped, the mogul with vocals validated SirDavis’s high quality by anonymously submitting it to quite a few spirits competitions. SirDavis received a , amongst different awards, including to Knowles-Carter’s already in depth awards cupboard.

Knowles-Carter additionally led artistic route on SirDavis’ bottle design, choosing a modern ribbed glass design emblazoned with a black medallion and bronze horse, which the model says represents energy, respect and Knowles-Carter’s Texan roots. The equine motif additionally matches together with her the duvet artwork of her albums “” and “.”

SirDavis is Moët Hennessy’s first spirit model developed fully internally by the corporate within the U.S. and is headquartered out of Houston, Texas — Knowles-Carter’s hometown. It’s completed, blended and bottled in Houston, too.

SirDavis retails for $89 and is accessible for preorder on the . The spirit can be accessible at retail throughout the U.S. and in choose airports — LAX, JFK and SFO — in addition to shops in London, Paris, and Tokyo in September 2024.

This text was initially revealed on