Cristo Fernández Teams Up With State Farm; ‘Football Is Life’

Should you’ve ever watched “Ted Lasso” you realize precisely the place that signature line comes from. Cristo Fernández, who performs Dani Rojas on the hit Apple TV present, just lately teamed up with Jake from State Farm and Patrick Mahomes in a soccer marketing campaign that offers new which means to “Soccer is life.” 

For the actor, it was a simple resolution to associate up with State Farm for the brand new business, “Bundle is Life.”

“The very first thing that made me say sure was figuring out I may play Dani Rojas once more – in order that was a simple sure,” he instructed The Blast solely.

“State Farm’s commercials are at all times well-known for being inventive and humorous, so being Dani within the business was like a cherry on prime. And the tremendous cherry on prime was getting to fulfill Patrick Mahomes.”

Fernández mentioned {that a} spotlight of being a part of this marketing campaign was “having executed the appropriate dribbles and juggles with this new loopy, however enjoyable, American soccer/soccer ball with an icon like Patrick.”

He additionally added that Patrick “shaking his hand” and telling him that it was “spectacular” was one thing he’ll always remember.

“That was the spotlight,” he mentioned. “And I am going to always remember the shot when Jake, Patrick, and I had been collectively. Being along with the each of them was very particular.”

The brand new soccer marketing campaign debuted with the latest State Farm business, “Bundle is Life” which provides a brand new which means to Fernández’s signature “Ted Lasso” line, “Soccer is life.”

The marketing campaign is not going to solely be seen digitally, on social media, and streaming, but additionally by a partnership with Amazon Prime’s Thursday Evening Soccer in co-branded commercials and as half-time options. This new marketing campaign helps State Farm proceed its legacy of leveraging sports activities advertising to create entertaining and laughable moments for each sports activities followers and State Farm prospects.

Earlier than becoming a member of forces with State Farm and Mahomes for this marketing campaign, Fernández mentioned he was a Chargers fan. However after, issues might have modified a bit.

“I have been spending numerous time in Los Angeles so I’ve been rooting for the Chargers. I even have mates in San Francisco and likewise help the 49ers,” he mentioned. “However then I met Patrick Mahomes. So I additionally help the Chiefs.”

When requested if he has a favourite previous challenge or one that may at all times maintain a particular place in his coronary heart, Fernández mentioned it is “undoubtedly ‘Ted Lasso.'” 

“Realizing how a lot it has meant to so many individuals means a lot to me,” he instructed The Blast. “Dani Rojas not solely represents an enormous a part of who I’m, but additionally the place I come from and I am endlessly grateful for ‘Ted Lasso’ for giving me that platform.”

He defined that the State Farm marketing campaign can be particular to him.

“That is why this State Farm marketing campaign is so particular to me,” he continued. “We managed to bundle the ‘Ted Lasso’ world with State Farm and create this loopy ball.”

So far as future initiatives, there are fairly just a few arising for the actor.

“‘Venom,’ ‘Alexander’ with Eva Longoria, ‘Acapulco’ season 3 is out for individuals to observe, ‘Sonic,’ and ‘Zorro’ on Amazon Prime,” he mentioned.

“And I kindly invite everybody to observe what my sister Paloma Cinco and I do at ‘Espectro MX Movies’ each in Guadalajara and in Los Angeles.”