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It is out with the outdated and in with the brand new for Life Is Beautiful, which is shedding its billing as a music pageant in favor of a “block celebration” format in Las Vegas.
The revamped occasion, A Massive Lovely Block Celebration, is scheduled for September 27-28 and can “rework Downtown Las Vegas into a large dance celebration,” in line with its organizers. They are saying their new method will result in a extra intimate expertise by eliminating overlapping units and programming performances from 5pm to 2am every day.
The fest will happen in a smaller venue close to downtown’s famed Fremont Avenue Expertise, a five-minute stroll from The Arts District. It is a huge second forLife Is Lovely, which had operated as a three-day pageant since its inception again in 2013. The model was acquired by Rolling Stone practically a decade later.
“As a landmark establishment and touchstone of the music trade for over 50 years, the Rolling Stone group will assist to deepen our connection to followers of music all over the place, whereas additionally championing the cultural initiatives that make Life is Lovely a lot greater than a music pageant,” Life Is Lovely CEO David Oehm mentioned on the time.
Contemplating the EDM-focused lineup and smaller venue, these initiatives appear to be the upshot of a paradigm shift in as we speak’s rave tradition, whereby customers typically prioritize intimate, community-driven events over the regurgitated frills of a significant pageant.
The inaugural version of A Massive Lovely Block Celebration will characteristic performances by Justice, Peggy Gou, LCD Soundsystem, Jamie xx, Jungle, James Blake, Thundercat, Toro y Moi, LP Giobbi and extra.
Tickets for A Massive Lovely Block Celebration go on sale Thursday, June twenty seventh at 10am PT. Basic Admission passes begin at $199 and VIP passes begin at $399.
c/o Dick Clark Productions
Comply with Life Is Lovely:
X: x.com/lifeisbeautiful
Instagram: instagram.com/lifeisbeautiful
TikTok: tiktok.com/@lifeisbeautifulfestival
Fb: facebook.com/LifeIsBeautifulFest
YouTube: youtube.com/user/LifeIsBeauitful
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