Finally, Marvel may take the lemon of a venture into candy, candy lemonade. The Dazzler solo collection was used as an experiment in direct market exclusivity. For years, comedian books had been out there on newsstands and at drugstores alongside specialty comedian retailers. Marvel determined to make Dazzler their failed Disco Queen, the primary comedian ebook they might promote on to comedian ebook retailers and solely comedian ebook retailers.
The gamble paid off, and the primary difficulty of Dazzler in Might 1981 bought 400,000 copies—twice the quantity the common Marvel comedian was promoting on the time. Marvel’s experiment was so profitable that, to at the present time, the majority of comedian books are bought solely to the direct market.
