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She beforehand was the manager director of FYC and leisure gross sales at Condé Nast, the place she is credited with enhancing Self-importance Honest’s FYC experiential choices, notably by bringing the awards podcast ‘Little Gold Males’ to stay audiences.
The Hollywood Reporter on Tuesday introduced the appointment of Liz Culley as vp leisure gross sales and head of particular initiatives.
In her new function, Culley might be accountable for partnering with advertisers to create bespoke built-in advertising options throughout THR’s platforms. She’s going to deal with FYC Awards alternatives in addition to podcasts, experiential occasions and different particular initiatives. Culley might be based mostly in Los Angeles and report back to THR senior vp Lori O’Connor and president Joe Shields.
Culley’s profession spans greater than 12 years throughout the leisure and media sectors. Earlier than becoming a member of THR, she was the manager director of FYC and leisure gross sales at Condé Nast, the place she cast promoting and partnership methods for main studios, capitalizing on Condé Nast’s distinguished occasions corresponding to The Met Gala, Vogue World and The New Yorker Competition. She is also credited with enhancing Self-importance Honest’s FYC experiential choices in ways in which resonated with each audiences and advertisers, notably by bringing the awards podcast Little Gold Males to stay audiences.
“Liz brings a dynamic, inventive vitality to our group at THR,” Shields mentioned. “Her considerate method to growing partnership options for leisure shoppers completely exemplifies THR’s new collaborative and progressive tradition, particularly as we proceed to put money into FYC Awards protection.”
Culley began her profession as a producer, creating bespoke digital-first sequence and live performance occasions that includes prime musical and theatrical skills for notable corporations like Myspace, PopSugar, YouTube, the NBA and the X Video games. Previous to her tenure at Condé Nast, she was a senior gross sales govt at Bustle Digital Group, the place she designed content material and experiential promoting campaigns for main manufacturers corresponding to Genesis, Lexus and The CW.
“THR is driving constant digital and social development that’s unmatched by our rivals, and that is drawing prime expertise like Liz and others who might be introduced quickly,” Shields mentioned. “The editorial technique to double down on video and social content material is paying very good dividends on this market.”
“I’m ecstatic to affix the group at The Hollywood Reporter,” mentioned Culley. “THR is really the heartbeat of our business, and its potential for reaching new audiences who love leisure is limitless.”
Culley is actively engaged within the business as a board member of LPAC, a committee member of Soho Home and an leisure podcast host.
The information of Culley’s rent comes on the heels of The Hollywood Reporter’s massive exhibiting ultimately month’s SoCal Journalism Awards, the place THR received a complete of 11 first-place prizes, together with finest web site in addition to print journalist of the 12 months for Rebecca Keegan.
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