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After three new singles, Thy Will Be Done is again with a fourth named “Echoes And Narcissists” alongside the announcement of their long-awaited new document Pillar Of Hearth. The video for was directed by Chariot of Black Moth (Steve Von Till, Napalm Death, and so on.) and options dwell footage of the band shot by Andrew Gargano and Nichol Coggins of 52Chill Productions.
Pillar Of Hearth is Thy Will Be Done‘s first new document in 12 years and a killer addition to their recently-reissued again catalog on streaming providers (all newly remastered by George Richter at Edestus Audio).
“This tune is coming from a perspective the place one may even see the rise in narcissism, vainness, and seemingly waining work ethic in up to date society being largely attributed to the affect of social media and AI applied sciences,” mentioned Thy Will Be Done vocalist and lyricist J. Costa.
“Platforms designed to amplify particular person visibility typically encourage self-promotion and validation-seeking conduct.; an atmosphere that may foster a tradition of fixed comparability and self-admiration, the place private ‘price’ is often measured by likes and followers.”
As for the tune title, Costa added: “It is a nod to the parable of Echo and Narcissus. A narrative that [allegorically] nonetheless has relevance in the present day. Social media algorithms are inclined to create echo chambers by reinforcing customers’ present beliefs and preferences, limiting one’s publicity to numerous views and reinforcing self-centered viewpoints.
“Collectively, these dynamics may very well be contributing to a extra narcissistic tradition and hinder constructive dialogue. It might require a important examination of how expertise shapes one’s personal social interactions.”
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