Jacob Elordi kicks off his first Bottega Veneta campaign

Bottega Veneta‘s newest marketing campaign is all about motion, starring Jacob Elordi as their model ambassador. Photographer Alec Soth, recognized for his fascinating storytelling, captures Elordi against the wild landscapes of Utah and Nevada. We see him navigating each rugged deserts and modern fashionable buildings, bringing the model’s imaginative and prescient to life.

Known as “Going Locations,” this marketing campaign actually speaks to what Bottega’s all about – journey and movement. Elordi’s fluid poses, virtually like he is dancing, showcase the brand new journey assortment. It is a recent tackle Bottega’s craftsmanship legacy. Since 1966, they have been doing issues in another way, making leather-based items that have been far more relaxed than the stiff designs again then. Their luggage have all the time been about shifting with you, adapting to your way of life – one thing Artistic Director Matthieu Blazy nonetheless believes in.

“Bottega Veneta is about motion,” says Blazy. “It is basically a model that was constructed across the thought of going someplace.” You’ll be able to actually really feel that in these cinematic pictures. Elordi’s carrying new items just like the Andiamo bag (which implies “Let’s go” – how becoming!), a tough-looking brown weekender, and a belt with a snake buckle that is all about change and continuity.

The marketing campaign has roots in Venice, the place Bottega began. It is a nod to how that metropolis’s all the time been a melting pot of concepts and artwork. As we speak, Bottega Veneta’s nonetheless mixing old-school craft with fashionable vibes, staying true to its roots whereas pushing boundaries.

For Elordi, this is not nearly displaying off merchandise. It is a journey that celebrates touring in fashion. It isn’t simply the place you are going, however the way you get there that issues.

Final replace on 2024-10-09 / Affiliate hyperlinks / Pictures from Amazon Product Promoting API