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Jamie Dornan and Sophie Wilde workforce up for Loewe Perfumes‘ 2024 marketing campaign, bringing a contact of glamour to Le Corbusier’s iconic Villa Savoye.
Set to the mellow tunes of Mulatu Astatke‘s 1970 Ethio-jazz piece ‘Yègellé Tezeta’, the video opens with a easy scene. A gardener in blue Loewe denims waters the garden on a sunny day.
The digicam then follows Wilde as she climbs the villa’s winding staircase. She enters the toilet to seek out Dornan stress-free within the glass-tiled sunken tub. Wilde then reclines on the close by mattress, its form echoing Corbusier’s well-known LC4 chaise lounge.
Loewe describes the scene as “a tensity of quotidian scenes whirling along with magnificence and attraction, while concurrently straddling undercurrents of the pure world that seep in via the home windows.”
Since its 2016 debut with ‘001′, Loewe Perfumes has drawn inspiration from nature and expert artisans. The selection of Villa Savoye, bathed in pure mild and surrounded by open fields, completely suits this imaginative and prescient.
The 2024 marketing campaign showcases 4 fragrances from Loewe’s ‘Botanical Rainbow’ and ‘Un Paseo por Madrid’ collections: ‘Esencia’, ‘Agua Drop’, ‘Un Paseo por Madrid Doré’, and ‘Prado’. The latest addition, ‘Prado’, takes its identify from Madrid’s Museo del Prado and options notes of chamomile, clary sage, cassis, and lychee.
Try extra at Loewe
Plus, JD Vance, Will Smith, Chris Pine, Angelina Jolie information, and extra! Hold scrolling to take a look at right now’s leisure and popular culture information.
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- Chris Pine received a shock go to from the police once they confirmed up at his residence after somebody referred to as 911 and claimed an individual sexually assaulted him at an tackle that matched Pine’s residence. [TMZ]
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- Based on film director Barry Sonnenfeld, Will Smith farted so usually through the filming of the 1997 sci-fi movie Males In Black that he induced your complete solid and crew to desert the set for 3 complete hours. [TMZ]
INSTAGRAM QUICKIE
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