Olivia Rodrigo Joins Lancôme As Global Brand Ambassador

Lancôme has formally welcomed Olivia Rodrigo as its latest international model ambassador, marking an thrilling milestone for each the pop star and the famend luxurious magnificence model.

In her new function, Rodrigo joins a prestigious roster of Lancôme ambassadors, together with Hollywood icons Julia Roberts and Amanda Seyfried, in addition to fan-favorites Lily Collins, Emma Chamberlain, and Pleasure Sunday.

Identified for her expressive model and genuine method to self-expression, Olivia Rodrigo is poised to deliver a recent and youthful power to the Lancôme model.

The announcement of Rodrigo’s new function comes with a putting portrait that completely captures her signature look—flawless winged eyeliner paired with a daring pink lip.

“Embracing your individuality is so essential in magnificence since there are lots of unrealistic expectations positioned on younger girls as we speak,” the previous Disney Channel star shared in an announcement, per PEOPLE Magazine. “Lancôme is an iconic and timeless model that promotes magnificence from inside and I’m honored to be a part of their household.”

In line with Lancôme worldwide model president Françoise Lehmann, the corporate is “extremely proud” to embark on this new journey with Rodrigo.

In a press launch, Lehmann defined that Rodrigo was chosen for her “unbiased rock and roll spirit and her dedication to constructing an equitable and simply future for ladies and women,” qualities that proceed to encourage audiences worldwide.

“We’re all captivated by her putting persona and immense expertise, and impressed by her dedication to optimistic change — which we worth deeply at Lancôme — pouring her true coronary heart and emotion into all the things she does,” Lehmann added. “Turning private tales into music that resonates universally, few artists of her era join with this many individuals throughout continents and generations like Olivia.”

The previous Disney Channel star frequently speaks out on points impacting girls, from societal pressures to psychological well being advocacy.

Rodrigo’s music, particularly her debut album “SOUR” and its follow-up “GUTS,” delves into the uncooked feelings of heartbreak, self-discovery, and empowerment. Her trustworthy lyrics deeply join with younger girls, inspiring them to embrace their vulnerabilities and specific their genuine selves with out hesitation.

Tracks like “Drivers License” and “Vampire” have change into highly effective anthems for navigating sophisticated emotions.

Throughout her “GUTS” world tour cease in St. Louis, Missouri, in March 2024, Olivia Rodrigo teamed up with the Missouri Abortion Fund to offer concertgoers with condoms and emergency contraception. The hassle was a response to Missouri’s “set off ban,” enacted after the U.S. Supreme Court docket overturned Roe v. Wade, which restricts abortions to circumstances the place the pregnant individual’s life is in danger.

“So many ladies and so many women are going to die due to this,” she mentioned, per The Guardian, throughout one in every of her live shows. “I wished to dedicate this subsequent track to the 5 members of the Supreme Court docket who’ve confirmed us that on the finish of the day, they honestly don’t give a sh-t about freedom.”

Earlier than singing, she added, “The track is for the justices: Samuel Alito, Clarence Thomas, Neil Gorsuch, Amy Coney Barrett, Brett Kavanaugh. We hate you! We hate you.”

The initiative sparked combined reactions amongst followers, with some expressing appreciation for the assets whereas others criticized the selection of giveaways. In response to the controversy, Rodrigo’s management decided to halt the distribution of contraceptives at future live shows, though informational supplies remained out there.

Along with this partnership, Rodrigo established her personal nonprofit group, Fund 4 Good, which focuses on advancing women’ schooling, advocating for reproductive rights, and combating gender-based violence.

By way of her nonprofit, Fund 4 Good, Rodrigo furthers her dedication to empowering girls by supporting initiatives targeted on women’ schooling, reproductive rights, and combating gender-based violence.

Fund 4 Good is a worldwide initiative with the mission of fostering a good and simply future for ladies and women. The fund collaborates with native nonprofits that target selling women’ schooling, supporting reproductive rights, and stopping gender-based violence.

To additional this mission, a portion of the proceeds from each ticket bought in the course of the GUTS tour was devoted to Fund 4 Good.