Vote Singer/Neuman in ‘The Boys’ Wild New Meta Political Teaser

The Boys has at all times had a exceptional advertising marketing campaign, and as soon as once more, it has hit it out of the park. Posted on YouTube underneath the Vought Worldwide channel, the Prime Video sequence launched a meta promotional advert that includes Robert Singer (Jim Beaver) and Victoria Neuman’s (Claudia Doumit) presidential run. Vought Worldwide has lengthy been an impressed gadget to market the tv sequence. Enjoying off the social commentary of companies spreading propaganda, all earlier movies from the channel are hilarious additions to the sequence. The advert marketing campaign provides a brand new stage to this meta-commentary by portraying a imaginative and prescient of the long run that isn’t essentially correct, one thing acquainted in American politics.

“America has been by way of a lot these previous few years,” the industrial laments over a somber black-and-white visible of tragic occasions. The video reminds audiences of the horrifying airplane crash that Homelander (Antony Starr) himself precipitated and Kimiko’s (Karen Fukuhara) brother, Kenji (Abraham Lim), who turned a scapegoat for most of the supe crimes. Fortunately, there’s a gentle within the darkness. Former Secretary of Protection, Singer, is working for president. And like in all political advertisements, he guarantees a shining future that solely he can ship.

“We now have a alternative between the identical do-nothing politicians and a person who’s not afraid to get his arms soiled,” the advert continues with patriotic music over an image of Singer on a horse. The advert additionally makes positive to notice that Singer reaches throughout the aisle to appease each American political events. If that weren’t sufficient to attract a comparability to real-life political campaigns, the addition of Neuman cements this allegory. The advert mentions that she is a congresswoman from Brooklyn, an apparent correlation to the real-life progressive, Alexandra Ocasio-Cortez. The video has all of the hallmarks of an genuine political advert, which solely contributes to the purpose it’s attempting to make.

‘The Boys’ Strikes Once more With Spot on Satire

In the case of The Boys, no group is exempt from its razor-sharp observations. It doesn’t matter what political social gathering you stand with — or none in any respect — everybody is aware of that political campaigns are far faraway from being honest. A Supernatural Easter egg, Singer aligning himself with Neuman is a calculated transfer, regardless of how a lot the industrial paints it as a strategy to embrace different generations in decision-making. This transfer mirrors American politics completely, as solely The Boys can do.

The Boys has by no means been one other simply super-powered present riffing off the DC and Marvel Universes. The most important theme current within the sequence is that absolute energy corrupts, but it surely isn’t above figuring out different issues unsuitable with society. As depicted within the present, companies management every thing, politics are cynical, and for some purpose, white nationalism remains to be prevalent. The Boys is arguably probably the most socially minded sequence round and heading into Season 4, that perspective will clearly be entrance and heart.

Be sure to catch the brand new season of The Boys streaming on Prime Video beginning June 13 and preserve updated with Collider for all updates. Watch the Singer/Neuman marketing campaign advert above.

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