The continued feud between Drake and Kendrick Lamar takes one other flip as recent allegations emerge towards Common Music Group (UMG), suggesting they intentionally boosted the recognition of “Not Like Us” via questionable means.
Drake’s firm Frozen Moments filed new paperwork in a Manhattan courtroom on Monday, November 25, pointing fingers on the label’s alleged manipulation techniques.
“UMG didn’t depend on probability, and even extraordinary enterprise practices,” Drake’s attorneys allege, in response to Billboard. “It as a substitute launched a marketing campaign to control and saturate the streaming companies and airwaves.”
“Not Like Us” dropped on Might 4, 2024, as Lamar’s response of their ongoing trade of diss tracks. The music notably consists of Lamar referring to Drake as a “licensed pedophile.”
Whereas this submitting is not technically a lawsuit but, it might pave the best way for authorized motion. The doc particulars how the music label supposedly labored with streaming platforms to execute their technique.
“UMG … conspired with and paid at present unknown events to make use of ‘bots’ to artificially inflate the unfold of ‘Not Like Us’ and deceive shoppers into believing the music was extra in style than it was in actuality,” Drake’s attorneys say, alleging that UMG struck a cope with Spotify, decreasing licensing charges in trade for selling the observe.
The submitting mentions Apple too, although not as a direct respondent.
“On-line sources reported that when customers requested Siri to play the album ‘Licensed Lover Boy’ by Drake, Siri as a substitute performed ‘Not Like Us,’ which comprises the lyric ‘licensed pedophile,’ an allegation towards Drake,” reads the submitting.
In line with the movement, “Drake has repeatedly sought to have interaction UMG in discussions to resolve the continued hurt he has suffered on account of UMG’s actions,” including, “UMG refused to have interaction in negotiations, and insisted that UMG is just not answerable for its personal actions.”
UMG responded to the allegations in an announcement, saying, “The suggestion that UMG would do something to undermine any of its artists is offensive and unfaithful. We make use of the very best moral practices in our advertising and promotional campaigns. No quantity of contrived and absurd authorized arguments on this pre-action submission can masks the truth that followers select the music they need to hear.”
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