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In an surprising twist, Dictionary.com has introduced its phrase of the 12 months for 2023: “demure.”
This selection, revealed on November 25, 2024 displays the “social tendencies and world occasions that outlined the 12 months,” in response to the world’s largest digital dictionary.
Historically related to quiet and reserved people, “demure” skilled a surge in reputation because of a viral TikTok video.
Trans influencer Jools Lebron inadvertently catapulted the phrase into the highlight when she described her work apparel as “very demure, very conscious” in an August submit.
Lebron’s video, which spawned numerous memes, had a touching backstory. She recorded it after an emotional second throughout a break from her cashier job, the place she discovered herself crying in her automotive. Upon checking her make-up, she determined to hit file, unknowingly making a cultural phenomenon.
The impression of Lebron’s video was important. Dictionary.com reported a staggering 1,200 p.c enhance within the phrase’s utilization throughout digital media platforms by the top of August. This dramatic spike in reputation solidified “demure” as a noteworthy linguistic pattern of the 12 months.
This choice highlights how social media, notably platforms like TikTok, can quickly affect language tendencies and convey seemingly unusual phrases into the cultural highlight. It additionally demonstrates the ability of genuine, unplanned moments in shaping our collective vocabulary and on-line discourse.
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Final replace on 2024-11-26 / Affiliate hyperlinks / Photos from Amazon Product Promoting API
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